"Naturals" Personal Care Consumers

Passive Metering to Understand and Influence Omnichannel Shopping Behavior

CONTEXT

  • The client needed to explore the shopping behavior amongst consumers considering ‘natural’ personal care products, including social media to pinpoint where to focus marketing spend.

LEARNING

Leveraging a range of data sources including big data, passive metering, and survey responses, OmniPath® decoded:

  • The behaviors and attitudes of the “Naturals” consumers

  • The omnichannel path-to-purchase including key moments where consumers can be influenced

  • Specific tactical avenues and instances to reach the consumer through digital and social media engagement

GROWTH OUTCOME

  • Armed with this information, the marketing team knew to focus their social media ad spend on Facebook and YouTube to influence the shopper’s journey and increase sales.

Contact Us to Drive Shopper Growth Along the Omnichannel Journey.