Situation
Chobani pursued a packaging redesign for its FIT line to strengthen competitiveness within the yogurt category. In a crowded refrigerated shelf, the team needed to understand how the updated design would influence shopper attention, navigation, and product selection.
Prediction + Design Insight
Designs evaluated using AI-driven predictions indicated the redesign enhances shelf breakthrough and captures attention to critical design elements more effectively, translating into stronger buying levels. These gains were achieved without negatively impacting navigation and maintaining remaining KPIs.
Business Impact
The Fit redesign revealed how packaging updates do not have to be revolutionary to have a significant impact. Confidently leveraging predictive KPIs early in the development process can lead to better informed decisions as teams work toward market launch.
