1.0: Business Description

Behaviorally is a market research organization. As the purchase transaction expert with decades of global experience and category expertise in consumer marketing insights, the company applies a unique Behaviorally framework, cutting-edge AI technology, and a digital-first approach to help brands achieve the most valuable moment in marketing when a purchase transaction occurs with data intelligence. We are headquartered in Teaneck, New Jersey, USA. Behaviorally has a global business presence in North America, Europe and Asia.

2.0: Purpose

The purpose of this Quality Policy is to define Behaviorally’s commitment to quality and continual improvement in alignment with the ISO 9001:2015 (QMS), ISO 27001:2022 (ISMS) and ISO 20252 (Market Research) standards.

3.0: Scope

This policy applies to all employees and contractors within Behaviorally. It forms the foundation of our Quality Management System and how we do business.

4.0: Quality Policy Statement

At Behaviorally, we are committed to consistently delivering products and services that meet or exceed customer expectations, comply with applicable statutory and regulatory requirements, and enhance customer satisfaction through the effective application of our Quality Management System (QMS).

We achieve this by:

1. Understanding and meeting the needs and expectations of our customers and stakeholders.
2. Establishing measurable quality objectives and monitoring performance.
3. Promoting a culture of continual improvement across all areas of the organization.
4. Engaging, training, and supporting employees at all levels to contribute to quality improvement.
5. Ensuring that risks and opportunities are identified and managed appropriately.
6. Complying with the requirements of the ISO 9001:2015 standard and striving for excellence in everything we do.

Management within Behaviorally hold ultimate responsibility to ensuring quality within its products and services. This is managed through our ISO 9001:2015 Quality Management System (QMS) and Market Research standards.

The QMS will continue to be aligned with the organization’s business goals and will consider the internal and external issues affecting the organization and the requirements of interested parties.

Our QMS Objectives are outlined and measured in accordance with the requirements of the ISO standard 9001:2015. The QMS is intended as a mechanism for managing quality towards products and services.

The online platform environment including our approach to quality management provides the context for the Plan, Do, Check, Act (PDCA) cycle as described within ISO 9001:2015.

The QMS is subject to review and improvement by the QMS board. Other executives/specialists needed to support the QMS framework and to periodically review the quality management policy and broader ISMS are invited in the Board meetings and complete relevant work as required, all of which is documented in accordance with the standard.

5.0: Document Owner and Approval

The CEO or his designate is the owner of this document and is responsible for ensuring that this policy document is reviewed in line with the requirements set out in ISO 9001:2015. A current version of this document is available to all members of staff in the QMS environment.

This quality management policy was approved by the QMS Board and is issued on a version-controlled basis and will be review annually or as necessary to meet business objectives to ensure it remains appropriate to the purpose and context of the organization.

6.0: Document Version History