Business Description

Behaviorally is a digital market research organization. We have decades of global experience and category expertise in consumer marketing insights. We apply our behavioural framework, cutting-edge AI technology, and a digital-first approach to help brands achieve the most valuable moment in marketing – the transaction. Behaviorally has a global business presence – with offices in North America, Europe, Asia and in South America.


The purpose of this document is to demonstrate the management boards commitment to quality management and to provide the over-arching policy statement to which all subordinate policies and controls must adhere to.

Quality Policy Statement

We have the following systems and procedures in place to support us in our aim of total customer satisfaction and continuous improvement throughout our business:

  • regular gathering and monitoring of customer feedback
  • a customer complaints procedure
  • selection and performance monitoring of suppliers against set criteria
  • training and development for our employees
  • regular audit of our internal processes
  • measurable quality objectives which reflect our business aims
  • management reviews of audit results, customer feedback and complaints
  • ensure our services meet customer and applicable statutory and regulatory requirements

Management within Behaviorally hold ultimate responsibility to ensuring quality within its products and services. This is managed through our ISO 9001:2015 Quality Management System (QMS).

The QMS is aligned with the organization’s business goals and considers internal and external issues affecting the organization and the requirements of interested parties.

Our QMS Objectives are outlined and measured in accordance with the requirements of the ISO standard 9001:2015. The QMS is a mechanism to manage quality of our products and services.

The online platform environment including our approach to quality management provides the context for the Plan, Do, Check, Act (PDCA) cycle as described within ISO 9001:2015.

The QMS is subject to review and improvement by the QMS board. Other executives/specialists needed to support the QMS framework and to periodically review the quality management policy and broader ISMS are invited in the Board meetings and complete relevant work as required, all of which is documented in accordance with the standard.

This policy is reviewed to respond to any changes in the business annually.

Document Owner and Approval

The Chief Digital Officer is the owner of this document and is responsible for ensuring that this policy document is reviewed in line with the requirements set out in ISO 9001:2015.

A current version of this document is available to all members of staff in the QMS environment and L: network drive.

This quality management policy was approved by the QMS Board and is issued on a version-controlled basis.

Document Version History

Creation Date




Reasons for Change

Creation of Document

Change By

Stephen Omogbehin