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Unlock the Power of Data Intelligence

Tech-enabled products that predict consumer behavior sequentially or on demand across the full packaging development process.

DESIGN
Build better packaging design from the start

Studio B.

Build designs with human insights, generative AI, and predictive AI
OPTIMIZE
Insights for packaging design improvement

Pack.AI

myBehaviorally
Identify high performing packaging designs with predictive AI
VALIDATE
Quantify packaging effectiveness on shelf

PackFlash

Measure your packaging designs with consumer surveys
CONVERT
Understand shopper decisions

TransactionPath

Highlight purchase drivers and the impact of in-store activations

PackPower Score®

Predict the sales performance of your pack design with one easy-to-understand score.

PackPower Score® 

One easy-to-understand prediction of
your pack’s sales performance with AI

Understand how your pack stacks up against competitors through the 4S Framework, Seen, Shoppable, Seductive, and Selected.

PackPower Score®

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Gain the predictive power of the largest pack design database

Adopt the industry standard metric for end-to-end packaging design intelligence

Compare your designs against competition to see how they stack up

Studio B™

Build better packaging design from the start

  • Use Behaviorally Design Levers™ to generate effective packaging

  • Use predictive AI to iterate on packaging design potential

  • PackPath™: Get real human truths

Pack.AI®

myBehaviorally
Insights for packaging design improvement

  • Diagnose pack design with the 4S Framework, detailed metrics, and visual analysis

  • Predict sales potential using category models built on over 2 billion behavioral datapoints 

  • Claims.AI™: Validate high-performing claims in context of pack design

PackFlash®

Quantify packaging effectiveness on shelf

  • Replicate shelf context for the most accurate sales prediction in the industry

  • Answer crucial business questions with flexible survey, timing, price, and diagnostic depth

  • Stories: Hear the qualitative why behind your pack performance

TransactionPath™

Understand shopper decisions

  • Explore in-store motivations that drive purchase

  • Highlight consumer priorities that lead to category decision making

  • Quantify the impact of in-store activations on the category and brand

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