Situation
A global CPG brand evaluated 100’s of SKUs across portfolios, which lead to a focus on private label facial tissue packaging. The initial goal was to learn how competing designs influence shopper behavior – and which visual elements drive visibility, findability, and purchase at shelf.
Prediction + Design Insight
Packaging designs were evaluated using AI-driven predictions across Behaviorally’s 4S Framework. The analysis revealed clear differences in how varying brand’s packaging drives performance, with some designs excelling at capturing attention and reinforcing trust and quality, and others more effectively standing out through a distinctive visual architecture that supports findability. Certain private label designs generated strong visibility but were less effective at reinforcing broader brand signals, highlighting shortcomings when balancing attention with persuasion.
Business Impact
The insights provided clear direction on how packaging architecture and visual elements can be optimized to win, and provide a better value proposition against Private Label, helping the team prioritize design updates that both capture attention and strengthen brand perception at shelf.
