ISO 20252 Market, Opinion and Social Research Statement of Applicability

Behaviorally is a market, opinion, and social research organization that delivers data intelligence to brands using tech-enabled products built on the industry's largest database of behavioral consumer pack design metrics and shopper insights.

Behaviorally delivers research services to global consumer brands across sectors that include but not limited to FMCG, retail, personal care, healthcare, beauty, food & beverage, and household products throughout North America, Europe, Asia, Latin America, and sometimes Middle East and Africa.

Behaviorally has elected to include qualitative and quantitative research services including sampling and data management analysis to be attested to this document in accordance with Annexes A, B, E and F.
Annexes C and D have been excluded from the attestation.

Details of Behaviorally attested annexes are described as follows:

Annex Attested Excluded Explanation

Annex A -

Sampling including access panels

 Anne Martin N/A Panel Management is handled by 3rd party vendor - excluding A.4.8 special consideration

Annex B -

Fieldwork

 Anne Martin N/A Qualitative or Quantitative using Panel vendor (self-completion) and moderators
Excluding B.2 Management Recruitment & training of Fieldworks
B.5 Telephone Data Collection/CATI

Annex C -

Physical observation

   Y Behaviorally does not conduct physical observation for their market research activities

Annex D -

Digital observation

   Y Behaviorally does not conduct digital observation for their market research activities

Annex E -

Self completion

 Michele De Gennaro N/A Online Data Collection

Annex F -

Data management and processing

 Michele De Gennaro N/A Exclusions F.2 Hard copy data entry
F.4 Coding

 

This statement of applicability has been authorized by Janice Lai

Signed: Janice Lai

Dated: July 17, 2025