Meet myBehaviorally

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Insights that fit the decision window.

Get results with exceptional speed, while artwork is still open and the retailer meeting is still ahead, with room to act on what you learn.

Getting from opinion to actual sales prediction.

Understand what shoppers actually do at shelf, not just what they say, so every decision rests on predicted sales instead of educated guesses.

Pack learning that travels across markets.

Made for every market and every team, with results that reflect local shoppers and insight that compounds from one country to the next.

PackPower Score®

A single, predictive sales metric built on real in-market outcomes, not stated preference. Know whether the design will sell before it ships.

Competitive Benchmarking

See your pack scored against named competitors in your category — the same database used by Colgate-Palmolive, Pepsi, and P&G.

Predictive Eye-Tracking

Know exactly how your pack competes at shelf. Learn what gets seen, what gets skipped, and which designs shoppers pick up.

Shareable Scorecards

Download a scorecard your design team, retailer partner, and CMO can all read the same way.

Expert Guidance

Direct access to Behaviorally's packaging experts to interpret results and turn a score into a recommendation.

One Database, Every Market

A pack tested in Sao Paulo and one tested in Stuttgart get scored against the same 1.9 billion behaviors.

PackPower Score

TransactionPath

Benchmarking Household Cleaning Packaging to Drive Winning Innovation

— Key results Behaviorally accomplished key accomplishment and raised key metrics

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Beating Private Label with Predictive Pack Intelligence

— Key results Behaviorally accomplished key accomplishment and raised key metrics

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Predicting the Tradeoffs of a Pack Redesign in a Crowded Protein Bar Category

— Key results Behaviorally accomplished key accomplishment and raised key metrics

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Winning the Yogurt Aisle Through Smarter Visual Engagement

— Key results Behaviorally accomplished key accomplishment and raised key metrics

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What is PackPower Score, and how is it calculated?

PackPower Score is a single, predictive sales metric — built on the world's largest first-party behavioral packaging database, real in-market outcomes, and machine learning. It's grounded in Behaviorally's 4S framework: seen on shelf, easy to shop, persuasive enough to want, and likely to be selected over the alternative. The result is one number that predicts sales impact before a design ships.

How is this different from traditional pack testing?

Traditional pack testing asks shoppers what they prefer, usually through a survey, and takes weeks to deliver results. myBehaviorally measures what shoppers actually do — using real behavioral data, scored in minutes. Stated preference and shelf behavior are different things. We measure the one that predicts sales.

How fast can I get results?

Most designs return a PackPower Score and full diagnostics within minutes of upload. That's fast enough to test a claim change the morning of a design review, not just at the end of a six-week study.

Do I need a research team to use myBehaviorally, or can my brand team use it directly?

Brand and design teams use myBehaviorally directly — no research team required to run a score or pull a benchmark. When deeper interpretation is useful, Behaviorally's packaging experts are available to help turn a result into a recommendation.