PepsiCo’s Cheetos Popcorn

Leveraging Brand Recognition to Convey Product Experience


  • In 2019, PepsiCo tested the design of a new product, Cheetos Popcorn.

  • Our PackPath™ research conducted in our ShopperLab™ facilities identified the design that maintained brand recognition and stood out at shelf.


  • Research revealed consumers favored designs that distinguished Cheetos Popcorn as a new product.

  • Consumers preferred designs with imagery that conveyed bold flavors expected from Cheetos.


  • Cheetos Popcorn successfully launched in early 2020.

  • To date, the product has exceeded original sales projections by 100%.

Contact Us To Test Your New Product’s Designs To Drive Sales Growth.