In 2019, PepsiCo tested the design of a new product, Cheetos Popcorn.
Our PackPath™ research conducted in our ShopperLab™ facilities identified the design that maintained brand recognition and stood out at shelf.
Research revealed consumers favored designs that distinguished Cheetos Popcorn as a new product.
Consumers preferred designs with imagery that conveyed bold flavors expected from Cheetos.
Cheetos Popcorn successfully launched in early 2020.
To date, the product has exceeded original sales projections by 100%.
Subscribe to our newsletter
Trending industry news, virtual events, podcast episodes & more… straight to your inbox
We are Behaviorally, The Transaction Experts. Helping you achieve the most valuable moment in marketing: when a purchase transaction occurs.
© 2021
Behaviorally
Trending industry news, virtual events, podcast episodes and more
To access the e-book, please fill out the fields below.