PepsiCo’s Cheetos Popcorn
Leveraging Brand Recognition to Convey Product Experience
CONTEXT
In 2019, PepsiCo tested the design of a new product, Cheetos Popcorn.
Our PackPath™ research conducted in our ShopperLab™ facilities identified the design that maintained brand recognition and stood out at shelf.
LEARNING
Research revealed consumers favored designs that distinguished Cheetos Popcorn as a new product.
Consumers preferred designs with imagery that conveyed bold flavors expected from Cheetos.
GROWTH OUTCOME
Cheetos Popcorn successfully launched in early 2020.
To date, the product has exceeded original sales projections by 100%.
