Clorox’s Fresh Step
Increasing Brand Loyalty with a Behavioral Framework
CONTEXT
Fresh Step wanted to increase brand loyalty through online subscriptions.
TransactionPath™ helped to understand the consumer’s holistic path-to-purchase.
LEARNING
Our research revealed that consumers focused on the immediate need of replenishment.
The webpage’s call-to-action was redesigned to be more salient, provide incentives and ensure ease of use.
GROWTH OUTCOME
Fresh Step has implemented the new omnichannel strategy in 2020.
