Clorox’s Fresh Step

Increasing Brand Loyalty with a Behavioral Framework


  • Fresh Step wanted to increase brand loyalty through online subscriptions.

  • TransactionPath™ helped to understand the consumer’s holistic path-to-purchase.


  • Our research revealed that consumers focused on the immediate need of replenishment.

  • The webpage’s call-to-action was redesigned to be more salient, provide incentives and ensure ease of use.


  • Fresh Step has implemented the new omnichannel strategy in 2020.

Contact Us to Increase Brand Loyalty by Understanding the Holistic Journey.