Coca-Cola & Molson Coors
Topo Chico Hard Seltzer

Applying Our Unique Behavioral Framework to Successfully Launch a New Product

CONTEXT

  • Coca-Cola joined forces with Molson Coors to launch a new product capitalizing the Hard Seltzer category growth.

  • PackFlash®, an agile online evaluation, was leveraged to effectively identify the winning design.

LEARNING

  • By applying our unique behavioral framework, potential barriers were identified around shelf visibility with early pack designs.

  • Following our recommendations, the brand team optimized the designs with a bold yellow pack.

  • Subsequent research showed an improvement in shelf visibility.

GROWTH OUTCOME

  • Topo Chico Hard Seltzer launched in January 2020 in limited markets and within 4 weeks, sales amounted to $6.2 million.

  • Due to its huge success, the product will now be distributed nationwide and also, internationally.

Contact Us To Test Your New Product’s Designs To Drive Sales Growth.