Coca-Cola & Molson Coors
Topo Chico Hard Seltzer
Applying Our Unique Behavioral Framework to Successfully Launch a New Product
Coca-Cola joined forces with Molson Coors to launch a new product capitalizing the Hard Seltzer category growth.
PackFlash®, an agile online evaluation, was leveraged to effectively identify the winning design.
By applying our unique behavioral framework, potential barriers were identified around shelf visibility with early pack designs.
Following our recommendations, the brand team optimized the designs with a bold yellow pack.
Subsequent research showed an improvement in shelf visibility.
Topo Chico Hard Seltzer launched in January 2020 in limited markets and within 4 weeks, sales amounted to $6.2 million.
Due to its huge success, the product will now be distributed nationwide and also, internationally.