Gustavo Alvarez Joins Behaviorally to Lead Latin American Acceleration

In Continued Rapid Global Expansion Plan

(Mexico City) Behaviorally is pleased to announce today that Gustavo Alvarez has joined as Vice President to launch the first Latin American hub in Mexico City as part of their Global Customer Success team. This is the latest in their rapid global expansion as Behaviorally had announced growth in eight new markets including hubs in Geneva, Melbourne, New York City, Paris, Hamburg, Frankfurt, Manchester, Manila, Bangkok, and Dubai.

Behaviorally applies a digital-first approach to insights, a unique behavioral framework, state-of-the-art AI technology and decades of category expertise to define and diagnose the factors that influence human behavior to help brands achieve the most valuable moment in marketing: when a purchase transaction occurs.

With over 35 years of experience in the industry, Alvarez most recently was the Regional Managing Director of MarketCast. Alvarez is also an ongoing Member of the Technical Committee at Consejo de Investigación de Medios (CIM), committed to evaluate media measurements services offered in Mexico. Prior to the recent roles, he also held regional leadership positions in Latin America at Nielsen, TNS, Synovate, Ipsos, and Research International. In addition, Alvarez is involved with the insights industry as a lecturer, instructor, and published author.

Behaviorally’s Managing Director of North America, Scott Brill, said of Alvarez’s joining, “We are so pleased to announce that Gustavo is joining our global and diverse team as he spearheads our growth in Latin America with our first location in Mexico City. With his extensive expertise, client focused dedication, and as an insights industry leader, Gustavo’s a wonderful addition to the Behaviorally team. From our first conversation, his excitement and energy about our strategic vision was incredible and something sure to drive growth throughout the region as we keep expanding to support our clients in owning the most valuable moment in marketing: the sales transaction.”

Crispin Beale, Behaviorally’s Group President, stated, “I am delighted to welcome Gustavo to our flourishing Behaviorally global team. I have known Gustavo for some time and he’s a remarkable professional with a specialized focus on Latin American markets and I look forward to seeing him lead our expansion in Latin America. His seasoned knowledge and vast experience will be integral to help Behaviorally continue to serve our clients and expand our footprint in this important region.”

To contact the Behaviorally team to help you own the most valuable moment in marketing, please visit:

About Behaviorally: We are Behaviorally, The Transaction Experts. With decades of global experience and category expertise in consumer marketing insights, we apply our unique behavioral framework, cutting-edge AI technology, and a digital-first approach to help brands achieve the most valuable moment in marketing: when a purchase transaction occurs.

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Twitter: @behaviorallyinc
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