Brands spend a trillion dollars globally each year on marketing to engage and influence their customers. But value is only created when a consumer makes a choice and a purchase transaction takes place.
Consumer reactions validated for attention, confusion and selection
For packaging, POSM, and Category Mgt.
Helping clients identify physical and digital touchpoints in the shopper journey that influence consumer choice.
To deliver clear, actionable recommendations, a behavioral framework must be grounded in academics, yet simple enough to understand and apply to marketing decisions.
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