We Are Define Shopper Growth 2021 GRIT Report Highest Debut: Top 50 Most Innovative Research Suppliers

Shopping is decidedly digital.

Purchases may or may not take place in a physical store but influencing consumer choice along the shopper journey is an omnichannel challenge.

Formerly PRS

We approach this challenge for brands with history and credibility as leaders in behaviorally driven shopper research.

10 million

Behaviors Observed

Consumer reactions validated for attention, confusion and selection

1 + million hrs

Activity Analyzed

Website navigation, and
20000 +

Design Options Explored

For packaging, POSM, and Category Mgt.

Uniquely Qualified

to help clients understand consumer behaviors in context, we identify the physical and digital touchpoints that influence shopper choice.

Focused young African woman sitting alone at a counter in a cafe working on a laptop and listening to music on earphones
3d grid of numbers fills up the atrium of a shopping centre.

Behavioral Framework

There have never before been as many ways to observe these evolving shopper behaviors.  You need a behavioral framework, and a digital mindset, to make reliable shopper marketing decisions.

We are Behaviorally

your solution for defining and diagnosing behaviors that drive shopper growth.

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