Decision Precision
Packaging prediction that sells with industry-leading, AI-powered consumer intelligence
Behaviorally is the leading provider of data intelligence to brands, delivering decision precision support for the most valuable moment in marketing: the purchase transaction.
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Our Solution
Our tech-enabled consumer insight products are built upon the world's largest first-party database of behavioral packing design metrics. The PackPower Score™ is the intelligence you need to design, develop, and predict packaging that sells.
Learn About PackPower Score®PackPower Score®
PackPower Score®
Studio B.™
BUILD designs earlier with human insight and predictive AI in one system
PackPath™
EVALUATE your designs in real environments
Pack.AI®
IDENTIFY high performance packaging
Claims.AI
VALIDATE high-performing claims on real packaging with predictive AI.
PackFlash®
VALIDATE your designs with consumer surveys
Stories
HEAR the full qualitative why behind your consumer's decisions in the retail context
TransactionPath™
UNDERSTAND how shoppers make decisions and the impact of shelf activations
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Our Latest Insights
2026 PackPower Awards: Private Label Edition
From Cannes: Why Frameworks Matter More Than Ever