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Decision Precision

Packaging prediction that sells with industry-leading, AI-powered consumer intelligence

  • Philips logo (1)
  • Clorox (1)
  • Colgate-Palmolive
  • Danone (1)
  • EdgewellPersonalCare
  • Essity (1)
  • Haleon (1)
  • heineken (1)
  • henkel
  • Kimberly-Clark
  • Mars
  • Mondelez_international
  • nestle
  • pepsico
  • Pernod-Ricard (1)
  • p&g
  • Reckitt (1)
  • unilever-logo
  • target logo

Behaviorally is the leading provider of data intelligence to brands, delivering decision precision support for the most valuable moment in marketing: the purchase transaction.

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Our Solution

Our tech-enabled consumer insight products are built upon the world's largest first-party database of behavioral packing design metrics. The PackPower Score™ is the intelligence you need to design, develop, and predict packaging that sells.

Learn About PackPower Score®

PackPower Score®

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PackPower Score®

PREDICT your pack's sales performance with one easy-to-understand score

Studio B.

BUILD designs earlier with human insight and predictive AI in one system

PackPath™

EVALUATE your designs in real environments

Pack.AI®

IDENTIFY high performance packaging

Claims.AI

VALIDATE high-performing claims on real packaging with predictive AI.

PackFlash®

VALIDATE your designs with consumer surveys

Stories

HEAR the full qualitative why behind your consumer's decisions in the retail context

TransactionPath

UNDERSTAND how shoppers make decisions and the impact of shelf activations

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