(New York City) — Behaviorally, the leading packaging intelligence company helping brands make decisions with precision, today announced the relaunch of its TransactionPath™ Shopper Suite, a revitalized portfolio of shopper solutions designed to reflect the realities of how decisions are made in today’s retail environment.
The relaunch brings together a set of new, refreshed, and enhanced tech-enabled solutions, including
GoShopp!™, DecisionTree™, RetailSim™, and ShopperFlash™, each evolved in direct response to client needs. Developed in close partnership with brand shopper insights, category management teams as well as best in class technology providers, the suite has been reimagined to better capture the complexity of modern shopper behavior and deliver more behaviorally accurate, actionable insights.
“Shopper decision-making has fundamentally changed. The retail landscape is more fragmented, more dynamic, and more influenced by context than ever before,” said Nisha Yadav, SVP, Customer Success at Behaviorally. “This relaunch reflects the work we have done alongside our clients to evolve our solutions in line with that reality.
TransactionPath™ Shopper Suite is designed to give brands a clearer, more predictive understanding of how shoppers decide to buy, and how to win in that moment of purchase transaction.” TransactionPath™ Shopper Suite builds on Behaviorally’s extensive experience building the world’s largest first party database of at-shelf consumer metric and is anchored in two connected capabilities: understanding how and why shoppers make decisions, and testing and predicting impact before execution”
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Goshopp™ has been reimagined to deliver deeper, in-context shopper exploration, capturing real-world behaviors and uncovering the motivations that drive choice.
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DecisionTree™ has been created to map and quantify decision pathways, enabling brands to identify the critical drivers that shape purchase behavior.
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RetailSim™ has been enhanced to simulate future retail environments with greater fidelity, allowing brands to evaluate planograms, assortments, and merchandising strategies before execution.
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ShopperFlash™ is the industry’s first solution to capture what shoppers see and buy simultaneously, delivering a truly accurate shelf experience. It combines realistic environments, eye tracking, and AI-powered qualitative feedback to reveal both what shoppers do and why.
By grounding insights in real shopper behavior and conducting tests in realistic environments, brands can make faster, more confident decisions in a landscape where attention is harder to capture and traditional assumptions are less reliable.
The relaunch comes at a time when economic pressure, evolving retail dynamics, and shifting shopper expectations are forcing brands to rethink how they design and test their in-market strategies. TransactionPath™ Shopper Suite is designed to meet that moment, equipping teams with the tools needed to navigate complexity and drive performance.
TransactionPath™ Shopper Suite is now available globally. To learn more and request a consultation, visit https://www.behaviorally.com/
About Behaviorally: We are Behaviorally. Decision Precision. Behaviorally is the leading provider of data intelligence to brands, delivering decision precision support for the most valuable moment in marketing: the purchase transaction.
More information about Behaviorally can be found at: https://www.behaviorally.com/
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