Based in London, Crispin is a distinguished leader in the field of customer success and serves as the Group President at Behaviorally. In this role, he spearheads global customer success teams, passionately advocating for clients’ needs. Alongside his responsibilities at Behaviorally, Crispin also holds the position of CEO at Insight250 and serves as a strategic advisor to mTab.
Crispin boasts an impressive career, having served for over a decade on the Executive Management Board of Chime Communications. During his tenure, he held the esteemed position of Group CEO for renowned brands such as Opinion Leader, Brand Democracy, Facts International, and Watermelon. Before his time at Chime Communications, Crispin held key marketing and insight roles at BT, Royal Mail Group, and Dixons. His professional journey began with a qualification as a chartered accountant, followed by a consultancy role at Cooper & Lybrand/PricewaterhouseCoopers.
As a testament to his expertise and industry influence, Crispin has been a Board Director, and even Chairman, of the Market Research Society for nearly two decades. Additionally, he served as the UK ESOMAR Representative for over ten years. Crispin has been at the forefront of leveraging technology and AI advancements, consistently pushing the boundaries of marketing, data, and customer experience. He regularly contributes insightful articles to industry publications, actively driving the progression of the profession.
