Francis He Joins Behaviorally as Vice President 

Further Expanding the APAC Customer Success Team 

(Shanghai) Behaviorally is pleased to welcome Francis He as Vice President, Market Development, to their rapidly growing Customer Success team servicing clients across Asia. Francis will be based out of the Shanghai office hub and brings with him over 20 years of experience across multiple industries. This is the latest in Behaviorally’s growth which launched new hubs in Los Angeles, Mexico City, Dallas, Dubai, Bangkok, Manila, Manchester, Frankfurt, Hamburg, Melbourne, Geneva, New York City, and Chicago. 

Behaviorally applies a digital-first approach to insights, a unique behavioral framework, state-of-the-art AI technology, and decades of category expertise to define and diagnose the factors that influence human behavior to help brands achieve the most valuable moment in marketing: when a purchase transaction occurs.  

Prior to joining Behaviorally, He was a Senior Manager, Social Listening at Haleon and has also held roles at Kantar, The Walt Disney Company, Nielsen, and others. He holds a Bachelor’s degree in Information Management and Systems. 

Behaviorally’s Managing Director of APAC, Nichole Gu, said of He’s joining, “We are so delighted to have Francis join the Behaviorally team to help support our customers in the region. It is exciting to see our team rapidly grow and Francis’ expertise and experience in a range of industries will be a valuable addition to our team to support our strategic vision throughout Asia as Behaviorally keeps growing to help our customers own the most valuable moment in marketing: the sales transaction.” 

About Behaviorally: We are Behaviorally, The Transaction Experts. With decades of global experience and category expertise in consumer marketing insights, we apply our unique behavioral framework, cutting-edge AI technology, and a digital-first approach to help brands achieve the most valuable moment in marketing: when a purchase transaction occurs.

More information about Behaviorally can be found at:
Twitter: @behaviorallyinc
For Media Inquiries: Janice Lai, VP of Marketing

We are Behaviorally, The Transaction Experts

We Define and Diagnose consumer behaviors that create valuable transactions.

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