Emma Kirk Joins Behaviorally as Vice President

Rapid Expansion for the European Customer Success Team

(London) Behaviorally is pleased to announce today that Emma Kirk is joining as Vice President to their growing global team. Kirk will be based out of Manchester, the second location alongside the London office within the United Kingdom. This is the latest hub in Behaviorally’s global expansion plans which included new offices this year in Geneva, Melbourne, New York City, Paris, Hamburg, Frankfurt, Manila, and most recently, Bangkok. 

Behaviorally applies a digital-first approach to insights, a unique behavioral framework, state-of-the-art AI technology, and decades of category expertise to define and diagnose the factors that influence human behavior to help brands achieve the most valuable moment in marketing: when a purchase transaction occurs. 

Prior to joining Behaviorally, Kirk was a Research Director at InSites Consulting having worked in their UK and New York offices. With over a decade of insights experience, she has also held senior roles at Join the Dots and Adelphi Group.  

Behaviorally’s Group President, Crispin Beale, said of Kirk’s joining, “With the European business having more than quadrupled in the last 12 months, we are thrilled to welcome Emma to our European team. We are fully committed to our rapid growth to meet the huge global demand for Behaviorally’s state of the art AI solutions. Emma is an experienced professional with a passion for client connections, psychology, behavioral science, and engaging in innovative solutions to deliver actionable insights for our customers through storytelling. Emma will be a wonderful addition to our team and support our strategic vision throughout the region as we keep growing to help our customers.”    

About Behaviorally: We are Behaviorally, The Transaction Experts. With decades of global experience and category expertise in consumer marketing insights, we apply our unique behavioral framework, cutting-edge AI technology, and a digital-first approach to help brands achieve the most valuable moment in marketing: when a purchase transaction occurs.

More information about Behaviorally can be found at: http://www.behaviorally.com/  

Twitter: @behaviorallyinc

LinkedIn: https://www.linkedin.com/company/behaviorallyinc/  

For Media Inquiries: Janice Lai, VP of Marketing 

We are Behaviorally, The Transaction Experts

We Define and Diagnose consumer behaviors that create valuable transactions.

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