Delphine Ferrazzi Joins Behaviorally’s France Office

Further Rapid Growth of European Customer Success Team   

(Paris) Behaviorally is pleased to announce that Delphine Ferrazzi has joined the team as a consultant working alongside Damien Arrouas (Vice President) based out of their Paris office.  Delphine brings with her over 30 years of experience both from the client and research supplier side. This is the latest in the unprecedented global expansion from Behaviorally, the company having in the last 10 months launched new hubs in Los Angeles, Mexico City, Dallas, Dubai, Bangkok, Manila, Manchester, Frankfurt, Hamburg, Melbourne, Geneva, New York City, and Chicago. 

Behaviorally applies a digital-first approach to insights, a unique behavioral framework, state-of-the-art AI technology and decades of category expertise to define and diagnose the factors that influence human behavior to help brands achieve the most valuable moment in marketing: when a purchase transaction occurs.

Prior to joining Behaviorally, Delphine was the Commercial Director of the Consumer & Analytics BU and Member of the France Executive Committee at NielsenIQ. She also held senior roles at NPD, as Beauty Director France and Nielsen France.  

Behaviorally’s Group President, Crispin Beale, said of Delphine’s joining, “We are so excited to have Delphine join the Behaviorally team with her expertise in growing teams, business, and ability to develop strong, trusted, and long-term relationships with customers to help our clients in this region. Delphine is a fantastic addition to our team in France and will help support our strategic vision to help our customers own the most valuable moment in marketing, which is when a sales transaction takes place.”    

About Behaviorally: We are Behaviorally, The Transaction Experts. With decades of global experience and category expertise in consumer marketing insights, we apply our unique behavioral framework, cutting-edge AI technology, and a digital-first approach to help brands achieve the most valuable moment in marketing: when a purchase transaction occurs.

More information about Behaviorally can be found at:
Twitter: @behaviorallyinc
For Media Inquiries: Janice Lai, VP of Marketing

We are Behaviorally, The Transaction Experts

We Define and Diagnose consumer behaviors that create valuable transactions.

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