Image Recognition AI Enables Improvements Early and Often in the Pack Design Process
(Teaneck, NJ) Behaviorally (Formerly PRS), a global behavioral insights consultancy, announces today the launch of Flash.AI, which applies a revolutionary AI computer vision technology to the evaluation of early-stage packaging designs. Using AI-based image recognition to mine the Company’s behavioral database, Flash.AI helps brand teams and their agencies to iterate early and often to determine the best routes for success.
Behaviorally applies a digital-first approach to research, a unique behavioral framework, and decades of category expertise to define and diagnose the factors that influence consumer behavior and drive shopper growth.
Flash.AI uses image recognition to predict success by visually comparing designs against Behaviorally’s database of over 10,000 pack and shelf designs. This allows brand teams and agencies to access cost-effective, iterative behavioral decision support, much earlier in the design development process for restages and innovations. It also facilitates rapid benchmarking vs. competition at any stage of a product’s lifecycle.
Ruben Nazario, VP of Innovation remarked: “The design development process often lacks the voice-of-the-consumer. Flash.AI empowers clients to make decisions based on behavioral data by leveraging trusted Behaviorally norms. While other models in the market are largely data algorithms, Flash.AI views and processes designs like humans through image recognition and replicates the actual consumer decision making process based on our behavioral framework of benefits and barriers.
Perhaps best of all, Flash.AI allows brands and agencies to leverage the behaviors of millions of consumers to obtain category specific results within 120 minutes.”
Flash.AI is available in a tiered pricing model that allows stakeholders to cost-effectively test as few or as many design iterations throughout the course of a design sprint or benchmarking exercise. It complements Behaviorally’s downstream pack and shopper marketing validation tools to define shopper behavior, like PackFlash® and ShopperFlash™, which help brands validate and optimize packaging designs in-context closer to go-to-market milestones.
We are Behaviorally (Formerly PRS). With decades of experience and category expertise in shopper research, we apply our unique behavioral framework and a digital-first approach to help clients navigate the uncertainty of a changing retail environment. We help brands make better shopper marketing decisions by defining and diagnosing the digital and physical behaviors that drive shopper growth.
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