Aurelie Lecarpentier Joins Behaviorally as VP, Head of Behavioral Qualitative for Europe

Latest Hire in Rapidly Expanding French, German, Swiss, and UK Businesses

(London) Behaviorally is pleased to welcome Aurélie Lecarpentier as Vice President, Head of Behavioral Qualitative, Europe, to their rapidly growing global Customer Success team. Originally from France, Aurélie is a Qualitative research specialist with over 10 years of insights experience and will be leading the qualitative team in Europe, being based out of the company’s London, UK office hub. She is an expert in packaging, shopper, and sustainability research, partnering with global clients on strategic qualitative initiatives. This is the latest hire in Behaviorally’s rapid growth sprint which in the last ten months has seen new hubs launched in Paris, Los Angeles, Mexico City, Dallas, Dubai, Bangkok, Manila, Manchester, Frankfurt, Hamburg, Melbourne, Geneva, New York City, and Chicago.

Behaviorally applies a digital-first approach to insights, a unique behavioral framework, state-of-the-art AI technology, and decades of category expertise to define and diagnose the factors that influence human behavior to help brands achieve the most valuable moment in marketing: when a purchase transaction occurs.

Prior to joining Behaviorally, Aurélie was a Qualitative Research Director at PRS IN VIVO in London, leading global studies across a huge variety of FMCG categories. She has conducted research in more than 15 countries and is a regular speaker at events focused on sustainable packaging and Behavioral Science. Aurélie lived in France for 22 years and most recently in London for 12. She speaks both English and French fluently and studied at King’s College London and CELSA-Paris Sorbonne University.

Behaviorally’s Vice President of Market Development for France and Southern Europe, Damien Arrouas, said of Lecarpentier’s joining, “We are so delighted to have Aurélie join the Behaviorally team to help bolster the company’s growth across Europe especially with her Qualitative and French background. With her extensive professional career in shopper research in the FMCG space, experience working with clients across a number of countries, and being able to speak multiple languages, she will be a wonderful addition to our amazing team to help support our strategic vision in helping our customers own the most valuable moment in marketing: when a sales transaction takes place.”

Behaviorally’s Group President, Crispin Beale, added “We are so pleased to welcome Aurélie to the European Behaviorally team where she will spearhead the launch of our latest qualitative suite of services, PackPath™. It’s been wonderful watching our European team grow from London to Geneva to Paris and throughout Germany to provide local expertise to our rapidly expanding global client base. We are passionate about delivering customer success to our clients and do so by combining the latest technologies with unrivalled experience and expertise.”

About Behaviorally: We are Behaviorally, The Transaction Experts. With decades of global experience and category expertise in consumer marketing insights, we apply our unique behavioral framework, cutting-edge AI technology, and a digital-first approach to help brands achieve the most valuable moment in marketing: when a purchase transaction occurs.

More information about Behaviorally can be found at:
Twitter: @behaviorallyinc
For Media Inquiries: Janice Lai, VP of Marketing

We are Behaviorally, The Transaction Experts

We Define and Diagnose consumer behaviors that create valuable transactions.

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