The Power of Packaging
At Behaviorally, we’ve for many years been the market leader in applying behavioral science to guide the world’s most famous brands as they create packaging that will help them own the most valuable moment in marketing: the sales transaction.
With over 50+ years experience, we’ve compiled decades of best practice learning, built upon our 30,000 strong design idea database tested among over 15 million consumers, to provide both inspiration and practical advice to support your quest to create effective packaging.
Our new Revised Edition includes a bonus chapter on best practices for designing for eCommerce.
German and French translations for the revised edition available now!
We hope you enjoy reading and find it useful, as we did while compiling the e-book!