The Power of Packaging
to Drive Shopper Growth
At Behaviorally, we’ve for many years been the market leader in applying behavioral science to guide the world’s most famous brands as they create packaging that will drive shopper growth. To celebrate our 50 year anniversary, we’ve compiled 5 decades of best practice learning, built upon our 30,000 strong design idea database tested among over 15 million consumers, to provide both inspiration and practical advice to support your quest to create effective packaging. We hope you enjoy reading and find it useful, as we did while compiling the e-book!