Just Crack an Egg
Identifying Lead Pack Designs to Inspire Purchase Behaviors
Kraft Heinz was exploring a new extension to their Just Crack an Egg portfolio to capitalize on a growing trend of shoppers seeking quick-preparation, on-the-go breakfast-time meal solutions.
PackFlash® identified a lead pack design focused on driving strong behavioral impact as measured via System 1 EyeFlow™, navigation, shopping, and flash communication exercises.
The recommended design assured visual discovery at shelf and inspired purchase/trial behavior via immediate communication of the product’s unique and distinctive credentials.
Kraft Heinz successfully introduced four new Just Crack an Egg Omelet varieties to market in June 2021.