Just Crack an Egg

Identifying Lead Pack Designs to Inspire Purchase Behaviors

CONTEXT

  • Kraft Heinz was exploring a new extension to their Just Crack an Egg portfolio to capitalize on a growing trend of shoppers seeking quick-preparation, on-the-go breakfast-time meal solutions.

LEARNING

  • PackFlash® identified a lead pack design focused on driving strong behavioral impact as measured via System 1 EyeFlow™, navigation, shopping, and flash communication exercises. 

  • The recommended design assured visual discovery at shelf and inspired purchase/trial behavior via immediate communication of the product’s unique and distinctive credentials.

GROWTH OUTCOME

  • Kraft Heinz successfully introduced four new Just Crack an Egg Omelet varieties to market in June 2021.

Contact Us Today to Test Your New Product Line Extensions and Inspire Purchase Behaviors at Launch