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Salty Snacks like potato chips, popcorn, corn chips, pretzels, and tortilla chips are readily available in supermarkets and convenience stores throughout France and have become a staple in many consumers’ routines. Whether shoppers are picking up a quick snack, replenishing household supplies, or preparing for a social gathering, there are numerous occasions to purchase salty snacks in-store, making packaging a key factor in steering their choices at the shelf. Packaging is crucial to a brand’s success across every stage of the shopper journey. It helps draw attention, improves visibility, and influences purchase decisions at the shelf. For salty snack brands to succeed in a crowded marketplace, their packaging must Be Seen, Be Shoppable, Be Seductive, and Be Selected. |
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Every pack. unPACKED.™
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