Case Study
Nestlé Vital Pursuit
Business Critical Issue Nestlé was on a journey to provide dietary support for GLP-1 users and consumers focused on weight management. The result, |
Predictive Solution Behaviorally’s PackFlash™ identified the pack design that effectively captured attention on shelf and communicated its tasty product range with high protein and nutritional content to support dietary needs. |
Growth Outcomes The new Vital Pursuit brand was successfully launched across retailers nationwide in September 2024 as a unique brand offering, delivering on great taste and nutritional content to support weight management while delivering the nutrients needed. |
“We wanted to develop a pack that was as differentiated as our product proposition and that would really get noticed at shelf. Behaviorally helped make sure we made the right choice.” - Steven Burke, Sr. Manager Consumer & Insights, Nestlé |
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