Business Critical Issue

Nestlé was on a journey to provide dietary support for GLP-1 users and consumers focused on weight management. The result,
development of the Vital Pursuit brand, providing delicious, high protein meals with essential nutrients key for dietary support. The team sought to identify the right pack design to support its launch.

Predictive Solution

Behaviorally’s PackFlash™ identified the pack design that effectively captured attention on shelf and communicated its tasty product range with high protein and nutritional content to support dietary needs.

Growth Outcomes

The new Vital Pursuit brand was successfully launched across retailers nationwide in September 2024 as a unique brand offering, delivering on great taste and nutritional content to support weight management while delivering the nutrients needed.

“We wanted to develop a pack that was as differentiated as our product proposition and that would really get noticed at shelf. Behaviorally helped make sure we made the right choice.”

- Steven Burke, Sr. Manager Consumer & Insights, Nestlé