Sean McHugh Joins Behaviorally as Insights Director 

Furthering the Growth of Their NYC Customer Success Team 

(New York City) Behaviorally is pleased to announce today that Sean McHugh has joined their New York City office as an Insights Director. In the past year, Behaviorally has seen rapid growth with new offices all around the world including Los Angeles, Mexico City, Dallas, Dubai, Sydney, Manila, Manchester, Frankfurt, Hamburg, Melbourne, Geneva, New York City, and Chicago. 

Behaviorally applies a digital-first approach to insights, a unique behavioral framework, state-of-the-art AI technology, and decades of category expertise to define and diagnose the factors that influence human behavior to help brands achieve the most valuable moment in marketing: when a purchase transaction occurs.  

Before joining Behaviorally, Sean served as a Senior Research Manager at Suzy, where he spearheaded research initiatives and collaborated closely with key stakeholders to identify core business objectives. He developed comprehensive learning plans that yielded clear and concise insights, enabling informed and strategic business decisions. Prior to his tenure at Suzy, Sean held various positions at NPD Group, proactively engaging with key clients, educating them on new product enhancements, and offering valuable insights into potential business opportunities. 

“We are excited to have Sean join us as our new Insights Director,” said Jeff Haselum, Senior Vice President, Customer Success. “Sean’s expertise in market research and unwavering dedication to providing exceptional client service will undoubtedly fortify our commitment to delivering outstanding service to our clients while propelling the growth of our company. Additionally, his passion for fostering strong client relationships and his extensive insights knowledge position him as an outstanding match for our team, aligning perfectly with our strategic vision of empowering clients to seize the most critical moment in marketing—the point of a sales transaction.” 

About Behaviorally: We are Behaviorally, The Transaction Experts. With decades of global experience and category expertise in consumer marketing insights, we apply our unique behavioral framework, cutting-edge AI technology, and a digital-first approach to help brands achieve the most valuable moment in marketing: when a purchase transaction occurs.

More information about Behaviorally can be found at:
Twitter: @behaviorallyinc
For Media Inquiries: Janice Lai, VP, Marketing

We are Behaviorally, The Transaction Experts

We Define and Diagnose consumer behaviors that create valuable transactions.

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