Nina Drapal Joins Behaviorally’s Behavioral Qualitative Team

As Insights Manager Delivering Excellence to Enhance Consumer Experiences

Nina Drapal Headshot-Blog(Frankfurt) Behaviorally is thrilled to announce the appointment of Nina Drapal as Insights Manager on their Behavioral Qualitative team. Nina joins the Frankfurt office, bringing a wealth of experience in qualitative market research, with a strong focus on understanding and enhancing consumer behavior.

Prior to joining Behaviorally, Nina Drapal spent over four years at the IMR Institute for Marketing Research. Her roles ranged from Research Manager to Assistant in Market Research, where she was responsible for managing international clients, conducting in-depth interviews, moderating online communities, and overseeing various qualitative and quantitative research projects.

Nina’s appointment is part of Behaviorally’s ongoing commitment to leveraging behavioral qualitative insights to drive consumer understanding and improve client outcomes. Her passion for qualitative research and her ability to delve into the reasons behind consumer behavior make her a valuable addition to the team.

Christian Dössel, Senior Vice President leading the German offices, stated, "We are excited to welcome Nina to the growing Behaviorally team in Germany. Her expertise in qualitative research and her dedication to understanding consumer behavior align perfectly with our mission to deliver innovative, data-driven insights. Nina's role will be instrumental as we continue to expand our qualitative research capabilities globally and help our clients better understand and influence consumer decisions."

Expressing her enthusiasm for joining Behaviorally, Nina Drapal commented, "I am looking forward to focusing on qualitative market research at Behaviorally, expanding my knowledge further, and working on exciting projects to better understand consumers and improve their experiences."

Drapal's addition to the team underscores Behaviorally’s dedication to excellence and innovation in insights. With her expertise, the company is well-positioned to continue delivering cutting-edge insights that drive consumer understanding and enhance marketing strategies.



About Behaviorally: We are Behaviorally (formerly PRS), The Transaction Experts. Influencing behavior in the final moments along the path-to-purchase is everything. Our tech-enabled products are built upon the world’s largest database of behavioral consumer pack design metrics. We deliver data intelligence to own the most valuable moment in marketing: the purchase transaction.

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