Launching a new product line starts with packaging that works. In this case study, explore how Hu Kitchen partnered with Behaviorally to bring its new range of individually wrapped Dark Chocolate Bites to market. Using PackFlash®, Stories, and the PackPower Score™, our industry-leading predictive metric, the team tested multiple design options to find a pack that captured attention, clearly communicated the product, and stayed true to Hu’s clean-ingredient promise.

By leveraging insights from millions of shopper behaviors and thousands of visual assets and validated packs, Behaviorally provided predictive, data-driven clarity before launch, reducing risk and giving the team confidence that their design choices would drive trial, activate new users, and expand usage occasions.

Uncover the Insights in the Full Case Study

Inside the Store Brand Advantage Recording

Explore key trends shaping the private label landscape and hear from leading voices at Wakefern, Target, and Store Brands Magazine.

See What Drives Private Label Success

The unPACKED Journey

Over the past 3 months, our team traveled the globe to share the insights from unPACKED. Predict Packaging That Sells. Learn about our journey and explore the future of packaging.