Refreshing a brand starts with packaging that connects. In this case study, explore how Mars partnered with Behaviorally to evaluate new designs for its Turin Gift Boxes. Using PackFlash®, multiple pack design ideas were tested against the current packaging and competitors to identify options that elevated perceptions of premium appeal, enhanced gifting relevance, and clearly communicated the product.

Discover the Insights That Guided Decisions with Precision

Now.AI 2025 Agenda and Speakers Now Available

Our full agenda is now available for Now.AI 2025! Join us THIS FRIDAY as we explore how insights professionals are using AI in their daily work, what’s evolving across the industry, and where innovation is heading next.

Sessions and speakers include:

Setting the Stage: How the Times Have Changed
Katie O'Connor, Behaviorally
Brent Snider, Behaviorally
Prediction Panel: Yesterday, Today, & Tomorrow
Abbas Arslan, Samyang America
Nadia Obukhova, L'Oréal
AI in Action: How Insights Teams Are Evolving
Teresa Correa, Haleon
Innovation with Purpose: Creating What's Next Together
Matt Salem, Behaviorally