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Thank you to all who joined us for our virtual event, Inside the Store Brand Advantage! The recording is now available, exploring the evolving private label landscape and the critical role packaging plays in driving success. Industry experts and leading retailers shared perspectives on today’s market and the strategies that are reshaping the category. Contact us to learn more about the learnings and with any questions you may have! |
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Recording Now Available!
Thank You to Our Guest Speakers
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Greg Sleter |
Pam Ofri |
Glenn Pfeifer |
Nora Coyle |
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With more than 30 years of experience in journalism and communications, Greg is the lead editor of Store Brands, the top B2B news outlet covering the world of private label and exclusive brands. Greg has been with Store Brands since 2022 and, in 2025, was named a Top Retail Expert by RETHINK Retail. |
Pam Ofri, Own Brands Senior Director of Product Development Operations, is responsible for a $4.1B portfolio of over 4,000 award-winning products, covering the brands Bowl & Basket, Paperbird, Wholesome Pantry, Well Everyday and Price Rite. Pam’s role covers various functional areas: Sourcing, New Product Development, Brand Management, Quality Control and Design. Pam was the recipient of the 2021 Store Brands Operations Women of the Year award for spearheading over 208 category line reviews and leading the Own Brands Innovation pillar to increase millennial consumers and championing a partnership with GAP to develop cost savings tactics across her category management team. Before her role at Wakefern, Pam worked at Johnson & Johnson in the Medical Device sector in Risk Management and helped to lead the Procurement Women’s Leadership Initiative. |
Glenn has been creating and marketing retailer-owned private brands for over 30 years - working with retailers on 5 different continents bringing nearly 100,000 SKUs to shelf in Food, Drug, Mass, Pet and DTC channels. Glenn was hired at Wakefern in 2019 to revamp the existing Own Brand portfolio, creating Bowl & Basket® and Paperbird® to convert over 3000 SKUs from the company’s legacy ShopRite® brand. He also led the redesign of their “Free-From” and organic brand Wholesome Pantry®/Wholesome Pantry Organic, and the updated portfolio has won design awards every year since. Glenn has been an instructor at the PLMA Executive Education Series, a speaker at FMI, Velocity, and other Private Brand seminars, and has published several articles in Store Brands Magazine. |
Nora Coyle is a multi-discipline consumer researcher with 15 years of industry experience. At Target, she leverages insights that help maximize the relevance and impact of Brand, Product, and Packaging for store brands across Essentials, Beauty, Food & Beverage. |
