Jeff McDonald Joins Behaviorally as Vice President

Further Expanding Their Customer Success Team

(Chicago) Behaviorally is pleased to welcome Jeff McDonald as Vice President, Market Development, to their rapidly growing Customer Success team servicing clients in the Midwest.

Behaviorally applies a digital-first approach to insights, a unique behavioral framework, state-of-the-art AI technology, and decades of category expertise to define and diagnose the factors that influence human behavior to help brands achieve the most valuable moment in marketing: when a purchase transaction occurs.

Prior to joining Behaviorally, McDonald was the Senior Vice President of Account Management at M/A/R/C Research. With over 30 years of professional experience, he also held leadership roles at Delineate Agency, System1 Research, Optimal Strategix Group, Nielsen’s NeuroFocus, SpectraComm, and several other companies. In his previous roles, McDonald was integral in building market entry plans, served as a behavioral science expert, and oversaw shopper and path-to-purchase insights. He was also an adjunct professor in the Graduate School of Management at the University of Dallas.

Behaviorally’s Managing Director of North America, Scott Brill said of McDonald joining, “We are excited to have Jeff joining our growing Chicago team. With his extensive expertise and enthusiasm for actionable insights, he will be a fantastic addition to the company and support our strategic vision to help our customers own the most valuable moment in marketing: the sales transaction.”

About Behaviorally: We are Behaviorally, The Transaction Experts. With decades of global experience and category expertise in consumer marketing insights, we apply our unique behavioral framework, cutting-edge AI technology, and a digital-first approach to help brands achieve the most valuable moment in marketing: when a purchase transaction occurs.

More information about Behaviorally can be found at:  

Twitter: @behaviorallyinc


For Media Inquiries: Janice Lai, VP, Marketing

We are Behaviorally, The Transaction Experts

We Define and Diagnose consumer behaviors that create valuable transactions.

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