Case Study: Ben & Jerry's

BUSINESS CRITICAL ISSUE

Ben & Jerry's was on a journey to refresh their packaging globally and future proof the already loved design and brand.

MULTI-MODAL ENGAGEMENT

Pack.AI™ screened the initial designs to identify a lead design. Qualitative PackPath™ explored both dairy and nondairy variants to discover refinements needed. The optimized design was validated globally via online PackFlash® surveys in five countries.

GROWTH OUTCOMES

The new design was successfully launched globally, creating a stronger brand presence across regions.

The Behaviorally team was so engaged and flexible throughout our entire research process which spanned many months. They worked closely with me to design the best methodology for our specific learning needs at each stage on our pack refresh journey, including custom pieces and modifications for global markets. Together, we left no stone unturned, uncovered new consumer insights along the way, and had solid support data at the foundation of our pack refresh and for our decisions throughout the process.

- Global Consumer & Market Insights Manager, Ben & Jerry's

Data intelligence to own the most valuable moment in marketing: when a purchase transaction occurs.