To Lead the Company’s Regional Strategies for Driving Shopper Growth
(London) Behaviorally (Formerly PRS), a global behavioral insights consultancy, welcomes Inna Merenkova as Managing Director, Europe. Based in London, Merenkova brings with her over 25 years of experience in the strategy, research and media industry including 20 years in business and client leadership positions, as well as strategic planning, business development and senior leadership responsibilities.
The recently re-branded company, Behaviorally, is the leading global consultancy and digital partner, helping clients drive growth across the entire shopper marketing process. Behaviorally applies a digital-first approach to shopper marketing, a unique behavioral framework, and decades of global category expertise to define and diagnose the factors that influence consumer behavior.
Prior to joining Behaviorally, Merenkova held leadership roles at Gallup Media Russia, OMD, and was the lead in developing the market research division for TNS Russia. After 5 years, TNS became the #1 research agency in Russia with 20% market share and annual double-digit growth. In 2015, Merenkova moved to London to lead Kantar TNS and Kantar’s global relationships with top tier FMCG multinationals. Most recently, Merenkova was the Managing Director of the UK at Behaviorally (formerly PRS).
Behaviorally’s Chief Commercial Officer, Scott Brill, said of Merenkova’s appointment, “We are pleased to welcome Inna Merenkova to our growing executive leadership team. In a key region like Europe, our clients face dizzying challenges due to the pace at which the digital retail and commerce environments are evolving. We recognize that such circumstances demand new thinking around the ways to address clients’ needs and new solutions are essential. Behaviorally’s evolving suite of solutions emphasizes our digital-first approaches to decades of global category expertise and a unique framework for defining and diagnosing opportunities to influence evolving shopper behavior. After an extensive search of numerous talented leaders, we concluded that there was no one better suited than Inna to communicate and deliver our brand promise that addresses the complex shopper landscape faced by clients. She is the perfect lead for our growing teams in the region to serve our clients in a more effective way than any other agencies.”
Commenting on her appointment, Merenkova said, “I am very passionate about the need for fresh thinking in the ways in which brands can influence shopper behavior. I am excited to join Behaviorally because the company has established itself unequivocally as an industry disruptor, a global leader in shopper marketing and a trusted advisor to the world’s largest brands. As I embrace the challenge of growing our business in Europe, I am confident that Behaviorally has all the key ingredients for success: clear strategy and focus, a bold and disruptive digital innovation pipeline, incredible speed and agility, and a dynamic and forward-thinking leadership focused on the future, not the past. This formula makes us the clear client’s first choice in Europe and globally to drive shopper growth in the complex and constantly changing omnichannel environment.”
We are Behaviorally (Formerly PRS). With decades of experience and category expertise in shopper research, we apply our unique behavioral framework and a digital-first approach to help clients navigate the uncertainty of a changing retail environment. We help brands make better shopper marketing decisions by defining and diagnosing the digital and physical behaviors that drive shopper growth.
For Media Inquiries: Janice Lai, Marketing Director