Supporting the Region’s Client Development Efforts
(Teaneck, NJ) Behaviorally (Formerly PRS), a global behavioral insights consultancy, welcomes Jola Burnett to the US team as Vice President, Client Development. Based in New York, Burnett will support clients throughout the North American region. Burnett brings with her over 16 years of experience in consumer insights as a highly analytical and creative strategic consultant, serving some of the largest US and global brands.
The newly re-branded company, Behaviorally, applies a digital-first approach to research, a unique behavioral framework, and decades of category expertise to define and diagnose the factors that influence consumer behavior and drive shopper growth.
Before joining Behaviorally, Burnett was the Vice President of GfK Consumer Life having built her career from early roles as a Research Associate at GfK NOP’s Qualitative Practice. Burnett is a prolific speaker at industry events like ShopTalk and GroceryShop, as well as a published author for numerous publications, and podcasts that have addressed topics like the “future of work” and the digital lifestyle, influencer marketing and female empowerment. She also serves on the board of MyConnectedHealth, Inc.
Burnett commented on her appointment, “I am highly passionate about technology, disruptive forces shaping the future, and inspiring innovation through understanding consumer needs, behaviors, and trends, especially as these relate to women. Because of this, I am thrilled to join the growing Behaviorally team during this exciting time with their digital-first approach and unique behavioral framework to help clients succeed in the fast-changing marketplace.”
Behaviorally’s Managing Director of the US, Ian Elmer, said about Burnett joining the company, “In Jola, we have a passionate and ambitious human-centric leader who is a trusted source in shopper trends and behaviors. Her experience, innovative thinking and enthusiasm are a wonderful fit for our future-focused team as we help clients drive shopper growth. We look forward to her contributions to our strategy and the company as a whole.”
We are Behaviorally (Formerly PRS). With decades of experience and category expertise in shopper research, we apply our unique behavioral framework and a digital-first approach to help clients navigate the uncertainty of a changing retail environment. We help brands make better shopper marketing decisions by defining and diagnosing the digital and physical behaviors that drive shopper growth.
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