Behaviorally Launches Los Angeles Hub

Simon Wyld and Daniel Rodriguez Join to Further Expand the Customer Success Team in North America 

(Los Angeles, CA) Behaviorally is pleased to welcome Simon Wyld as Senior Vice President and Daniel (Danny) Rodriguez as Director to their growing Customer Success team in the United States as they open their first West Coast office in Los Angeles. Wyld brings with him over 30 years of research experience.  Behaviorally previously announced new hubs in North America including Mexico City, New York City, Chicago, and Dallas. This is the latest in their rapid global expansion as Behaviorally also launched new hubs internationally in Dubai, Bangkok, Manila, Manchester, Frankfurt, Hamburg, Paris, Melbourne, and Geneva.

Behaviorally applies a digital-first approach to insights, a unique behavioral framework, state-of-the-art AI technology, and decades of category expertise to define and diagnose the factors that influence human behavior to help brands achieve the most valuable moment in marketing: when a purchase transaction occurs.  

Prior to joining Behaviorally, Wyld was most recently Senior Vice President at Sentient Decision Science. Wyld also held senior roles at several leading companies including System1 Research Inc., Sony Pictures Television International, Walt Disney TV (EMEA), and others. Wyld was integral in designing and implementing behavioral science-based market research solutions with a strong focus on the tech sector.

Wyld will be leading Behaviorally’s Los Angeles office which also welcomes Rodriguez as Director, who was most recently Insights Director at Sentient Decision Science. Rodriguez also held senior roles at 2CV and System1 Research Inc.  

Behaviorally’s Managing Director of Americas, Scott Brill, said of the appointments, “We are thrilled to have both Simon and Danny join the Behaviorally team with their robust experience in building strong, consultative client relationships as we are excited to further support our clients on the West Coast and expand our regional footprint. Their extensive insights knowledge, including both supplier and client-side experience and behavioral science background, is a wonderful addition to our team to help support our strategic vision in helping our customers own the most valuable moment in marketing, which is when a sales transaction takes place.”      

About Behaviorally: We are Behaviorally, The Transaction Experts. With decades of global experience and category expertise in consumer marketing insights, we apply our unique behavioral framework, cutting-edge AI technology, and a digital-first approach to help brands achieve the most valuable moment in marketing: when a purchase transaction occurs.

More information about Behaviorally can be found at:

Twitter: @behaviorallyinc


For Media Inquiries: Janice Lai, Vice President, Marketing

We are Behaviorally, The Transaction Experts

We Define and Diagnose consumer behaviors that create valuable transactions.

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