Behaviorally (formerly PRS) Appoints Kelly Hickey as Managing Director, Global Client Strategy

Kelly Hickey 04 - Arrow(Chicago) Behaviorally (formerly PRS) is pleased to announce the appointment of Kelly Hickey as Managing Director, Global Client Strategy, joining their Chicago office. With an impressive career characterized by strategic acumen and a client-centric ethos, Kelly brings a wealth of experience and an unwavering commitment to excellence.

Hickey's extensive background in client strategy underscores her multifaceted expertise and dedication to understanding consumer behavior. Most recently, Hickey served as Chief Commercial Officer at PRS IN VIVO Group. Her career also includes significant contributions at leading firms such as Morning Consult, BDSA, Eversight, Nielsen, and others, where she honed her skills in market research, brand strategy, and client management.

Behaviorally's Global President, Crispin Beale, stated, "We are thrilled to welcome Kelly to the Behaviorally team. Her proven track record of driving client success and fostering strategic innovation aligns perfectly with our vision for the future. As we continue to expand our capabilities and invest in advanced technologies, we are confident in our ability to deliver unparalleled insights and solutions that help our global clients excel at the critical moment of purchase. This appointment is a testament to our commitment to leveraging top-tier talent and cutting-edge technology to provide our clients with a competitive edge in the marketplace. Kelly's leadership will be instrumental in enhancing our client strategy and driving impactful results."

Expressing her enthusiasm for joining Behaviorally, Hickey commented, "I am excited to take on this role at Behaviorally. The company's dedication to innovation and its investment in AI-based insights and tech-enabled products truly set it apart in the industry. Behaviorally's pioneering approach, grounded in behavioral science, and supported by an extensive proprietary database, positions it as a leader in delivering exceptional value to clients. I look forward to leveraging my experience and working with the talented team at Behaviorally to continue pushing the boundaries of innovation and redefining the client experience."



About Behaviorally: We are Behaviorally (formerly PRS), The Transaction Experts. Influencing behavior in the final moments along the path-to-purchase is everything. Our tech-enabled products are built upon the world’s largest database of behavioral consumer pack design metrics. We deliver data intelligence to own the most valuable moment in marketing: the purchase transaction.

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For Media Inquiries: Janice Lai, Vice President, Marketing,

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