(New York City) Behaviorally, the global market leader in behavioral insights and pack design testing, is pleased to announce the addition of three senior leaders to its Customer Success team, expanding its capacity to drive exceptional business outcomes for their clients worldwide. This news reflects the company’s continued investment in world-class talent and its commitment to delivering decision precision intelligence that helps brands succeed at the most critical moment — the purchase transaction.
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Effective today, Behaviorally welcomes Nehna Rauf to the Chicago office as Vice President of Customer Success, while Craig Waldie takes on the role of Vice President of Customer Success in the London office. Jack Lane has also been named Director of Customer Success in London, reinforcing Behaviorally’s leadership across these key markets.
Nehna Rauf brings over 15 years of global experience in customer engagement and strategic consulting. She has partnered with leading organizations to drive client growth and deliver impactful solutions, most recently serving as Director, Global Consulting Practice at GlobalData Plc. Nehna’s career also includes senior roles at Advantage Group International, Technomic Inc., and Euromonitor International, where she built a strong track record of helping clients translate insight into action.
Craig Waldie joins Behaviorally with over a decade of experience in insight-led consulting roles across the UK market. Most recently, he served as Director at Escalent, where he led senior client relationships, managed a multi-million-dollar portfolio, and delivered complex quantitative, qualitative, and AI-driven research programs. Craig brings deep expertise in strategic account development and driving commercial impact, built through leadership roles at Streetbees, Kantar, and GfK.
With over six years of experience in the research and advisory industry, Jack Lane most recently serving as Associate Director at Savanta. There, he partnered with leading Media and FMCG organizations to deliver high-quality data and insights that helped deepen understanding of consumer behavior and decision-making. He brings a strong track record of building client relationships and driving measurable business impact.
“Jack, Nehna, and Craig each bring a powerful combination of client leadership, strategic insight, and a deep understanding of how to translate data into action,” said Scott Brill, Managing Director at Behaviorally. “Their experience partnering with global brands to drive meaningful outcomes will be instrumental as we continue to scale our customer success organization and deliver Decision Precision.
These appointments further reinforce Behaviorally’s commitment to investing in world-class talent and empowering teams to deliver measurable impact, strengthen long-term client partnerships, and advance innovation in how brands understand and influence decision-making at the moment of purchase.
For more information or to interview any of the Behaviorally team, please contact us at https://www.behaviorally.com/contact-us
About Behaviorally: We are Behaviorally. We transport you to the moment of purchase transaction. We know exactly what your customers will decide. How they’ll react. What they’ll do. We’re data. We’re science. We guide you with Decision Precision intelligence.
More information about Behaviorally can be found at: http://www.behaviorally.com/
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For Media Inquiries: Janice Lai, Vice President of Marketing at https://www.linkedin.com/in/iamjanicelai/
