A Tech-Enabled Platform to Revolutionize Qualitative Research
(New York City) Behaviorally, the Transaction Experts, are pleased to announce the launch of GLADYS (Generative Learnings Attitudes & Decisions of Your Shoppers), a revolutionary tech-enabled platform to redefine behavioral qualitative research. This innovative platform collates behavioral qualitative data extracted from the moment of purchase transaction, equipping brands with real-time insights to launch effective packaging designs.
At the heart of GLADYS lies its unique real-time collaboration feature to deliver behavioral qualitative data intelligence. This empowers marketers and moderators to delve into consumer responses swiftly, conduct on-the-fly probing, and foster a dynamic exchange of insights, all within a seamlessly accessible platform from any location. GLADYS becomes a collaborative space where brands can work fluidly with moderators to extract a deeper understanding of consumer behavior and their responses to packaging designs in the most valuable moment in marketing: that when a purchase decision is made.
Furthermore, GLADYS combines qualitative research with Behaviorally’s AI-powered PackPower Score™, providing clients the best of both qualitative and quantitative disciplines. The Score is an easy-to-understand one number that predicts sales impact of new packaging designs.
Sheryl Brie, Senior Vice President of Behavioral Qualitative at Behaviorally, said of the new product, "GLADYS signifies a paradigm shift in market research technology. By fully integrating tech-enabled tools with behavioral qualitative methods at the point of transaction, we are no longer just collecting data; instead, we're unraveling the intricacies of shopper behavior and motivations that activate decisions to empower brands. GLADYS transforms qualitative research into a collaborative and fully dynamic process, ensuring brands possess timely and actionable data to create empathy with their consumers to win at the most valuable moment in marketing: the purchase transaction.”
We are Behaviorally, The Transaction Experts. Influencing behavior in the final moments along the path-to-purchase is everything. Our tech-enabled products are built upon the world’s largest database of behavioral consumer pack design metrics. We deliver data intelligence to own the most valuable moment in marketing: the purchase transaction.
For more information about Behaviorally, visit www.behaviorally.com
For Media Inquiries, contact: Janice Lai (Vice President, Marketing) at Janice.Lai@behaviorally.com