Behaviorally Announces Global President

Supporting Client Development Initiatives

Crispin Beale

(London) Behaviorally (formerly PRS), a global behavioral insights consultancy, announces today that Crispin Beale, industry thought leader and CEO of Insight250, has joined Behaviorally as President. In this new role, Beale will oversee and be responsible for all client service and business development efforts for Behaviorally throughout Europe, Asia, and North America.

The recently re-branded company, Behaviorally (formerly PRS), is the leading global consultancy and digital partner, helping clients drive growth across the shopper innovation process. Behaviorally applies a digital-first approach to shopper marketing, a unique behavioral framework, and decades of expertise as global category leader to define and diagnose the factors that influence consumer behavior at shelf.

Crispin Beale is a marketing, data, and customer experience expert. Crispin spent over a decade on the Executive Management Board of Chime Communications as CEO of leading brands such as Opinion Leader, Brand Democracy, Facts International and Watermelon. Prior to this, Crispin held senior marketing and insight roles at BT, Royal Mail Group, and Dixons. Crispin has been a Board Director (and Chairman) of the Market Research Society for over 15 years and UK ESOMAR Representative for nearly a decade.

Behaviorally’s CEO Alex Hunt said of the appointment: “Having an industry leader such as Crispin choose to join the Behaviorally team is both validation of our strategic growth plan and a signal of the ambition that we have for our business over the longer term. Crispin will play an instrumental commercial leadership role as we continue both our global expansion and establish Behaviorally as the number one digital-first partner for driving shopper growth.”

Beale commented on the announcement, “I am absolutely delighted to join the executive leadership team at Behaviorally. Getting to know the business over the past year in an advisory capacity, it quickly became clear that the combination of strong and lasting client relationships, incredible talent, and a clear best in class focus on helping clients define and diagnose shopper behavior were a recipe for success. I look forward to working with Behaviorally clients and team members around the world as we scale Behaviorally’s global offer and execute on our strategic vision for the future of shopper insights.”

About Behaviorally:
We are Behaviorally (Formerly PRS), the global market leader in digital shopper marketing. With decades of experience and category expertise in shopper research, we apply our unique behavioral framework and a digital-first approach to help clients navigate the uncertainty of a changing retail environment. We help brands make better shopper marketing decisions by defining and diagnosing the digital and physical behaviors that drive shopper growth.

More information about Behaviorally can be found at:
Twitter: @behaviorallyinc

For Media Inquiries: Janice Lai, VP of Marketing

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