Brands Using the TMIC Platform Now Have Access to Behaviorally’s Market Leading Products for Predicting Effectiveness of Packaging and eCommerce Visuals
(Shanghai) Behaviorally is pleased to announce their new partnership with Alibaba, which makes Behaviorally’s market leading product, PackFlash®, readily available on Alibaba’s TMIC (Tmall Innovation Center) platform, providing support for brands measuring packaging design and eCommerce visual effectiveness in China, in combination with real-market shopper and behavioral data.
Established in 2017, the TMIC is the dedicated retail innovation arm of Tmall, Alibaba’s B2C (business to consumer) marketplace. As the largest eCommerce platform in China, TMIC’s mission is to help brands identify new channels and strategies to tap into the expansive Chinese market using precise market analysis, real-time consumer insights, and concept, product, and packaging testing.
TMIC’s partner, Behaviorally, delivers data intelligence that supports marketing decision making at the most valuable moment in marketing: the purchase transaction. Their tech-enabled products are built upon the world’s largest database of behavioral consumer pack design metrics and help brands influence behavior in the final moments along the path-to-purchase.
By combining data from Alibaba’s Tmall shoppers with Behaviorally’s proprietary behavioral science framework, AI-powered PackPower Score™ (an easy-to-understand one-number score that predicts sales performance of a pack design), brands now have quicker and easier access to more predictive data intelligence when optimizing packaging and visual asset effectiveness.
Available as a tiered data or data plus advisory service, the collaboration empowers brands to swiftly access real-time, actionable insights with optimization recommendations within the TMIC platform, thereby increasing likelihood of success for packaging relaunches and new product innovations.
Nichole Gu, Managing Director of APAC for Behaviorally, commented on the collaboration, stating, "We are excited about the opportunity this collaboration creates for brands in China to utilize Behaviorally’s proven products within the ecosystem of one of the largest direct to consumer channels. This partnership delivers on Behaviorally’s mission to be the leading provider of data intelligence that supports brands at the point of purchase transaction, especially at the ever-growing digital shelf.”
About Behaviorally: We are Behaviorally, The Transaction Experts. Influencing behavior in the final moments along the path-to-purchase is everything. Our tech-enabled products are built upon the world’s largest database of behavioral consumer pack design metrics. We deliver data intelligence to own the most valuable moment in marketing: the purchase transaction.
More information about Behaviorally can be found at: http://www.behaviorally.com/
Twitter: @behaviorallyinc
LinkedIn: https://www.linkedin.com/company/behaviorallyinc/
For Media Inquiries: Janice Lai, VP, Marketing
