See you at Quirk's NYC on June 23-24 in the Javits Center.
Be sure to catch our very own Ian Donahue (Vice President, Customer Success) and Mondelēz International's Gina E. Boyd (Senior Manager Strategy & Commercialization North American Ventures) for their session, “Be Seen in Seconds: How Mondelez Wins At-Shelf With Impactful Pack Designs“.
In a world where shoppers scan a shelf in just 10 seconds and make decisions in under four, packaging has mere moments to being selected. This session explores how effective package design can make or break new product launches, spotlighting two real-world case studies from Mondelez: Tate’s Soft Baked Cookies and Hu Chocolate Bites. Discover how Behaviorally’s PackFlash® helped Mondelez strike the right balance between familiar brand equities and critical differentiation to drive purchase behavior. In this session, we’ll reveal how packaging guided consumer understanding, recognition and, most importantly, sales success.
Don’t miss this deep dive into how to make your packaging shoppable, seductive and successful.
Key takeaways:
- Speed matters: Shoppers make decisions in seconds. Your packaging needs to be instantly recognizable, understandable and enticing to win at the shelf.
- Balance is key: Successful packaging innovation blends brand familiarity with fresh visual cues to clearly communicate what’s new without losing loyal buyers.
- Test before you launch: Tools like PackFlash® ensure your design not only looks good but also drives real shopper behavior and sales before hitting the market.
Also, stop by the booth at lunch for a free snack on us!
For more information, visit the Quirk's NYC webpage here.
Contact us here with any questions or a copy of the presentation!
