Insights from our Experts on all things –
Behavioral, Digital, and Shopper Experience
We are at a time of year when we are typically looking forward to the new beginnings that come with a new year. And with that comes the inevitable inquiries from press and industry publications to do what research agencies are asked to do: Make Predictions. Read the 3 predictions made by Alex Hunt for an unpredictable, digital-first 2021.
In this latest article for Quirk’s, US Managing Director, Ian Elmer discusses why brands should leverage behavioral-based shopper research when identifying product opportunities to not simply avoid failure, but to maximize success in all retail channels.
We are happy to report that we have advanced to #4 in the GRIT Business & Innovation Report’s Top 50 Global Most Innovative Research Suppliers. This is all due to our hard work of our dedicated team members and our clients. We want to thank you!
In this article for GreenBook, CEO Alex Hunt explains that during these trying times, utilizing behavioral science to help us focus on what we CAN do and how to formulate an optimistic action plan is so important as we try to figure out how to move forward.
During these unprecedented times caused by COVID-19, brands are faced with “Decision Paralysis” due to fear of making the wrong decision. Read about how we have done our own data analysis to help answer your questions about research during these trying times.
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