The Behaviorally Blog

Insights from our Experts on all things –
Behavioral, Digital, and Shopper Experience

The Industry is Changing and So Are We!

In our latest article, we explore how the entire insights industry is confronting new realities in 2021 and how this will also answer the question of why Behaviorally (formerly PRS) took this exciting step to relaunch and rebrand.

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PRS IN VIVO USA is now Behaviorally!

Our CEO, Alex Hunt, welcomes you to Behaviorally (formerly PRS). Anytime a company re-launches their brand, the question is: “Why? And why now?” Read to find out the answers and get a first look at Behaviorally!

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Predictably Unpredictable: The Insights World in 2021

We are at a time of year when we are typically looking forward to the new beginnings that come with a new year.  And with that comes the inevitable inquiries from press and industry publications to do what research agencies are asked to do: Make Predictions. Read the 3 predictions made by Alex Hunt for an unpredictable, digital-first 2021.

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Rooney Rules for Research

We here at PRS IN VIVO are doing some deep self-evaluation on our diversity and inclusion efforts. By examining the Rooney Rule, we thought we could share what we’re doing to help advance the way for the future of D&I for the whole insights industry.

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An Antidote to Decision Paralysis

During these unprecedented times caused by COVID-19, brands are faced with “Decision Paralysis” due to fear of making the wrong decision. Read about how we have done our own data analysis to help answer your questions about research during these trying times.

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