The Behaviorally Blog

Insights from our Experts on all things –
Behavioral, Digital, and Shopper Experience

Introducing the PackPower Score™!

In this blog, Alex Hunt (CEO, Behaviorally) announces the launch of the PackPower Score™ (an AI-powered one number predictor of the sales impact of new packaging designs) and how this fits into our innovation strategy in the coming years.

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Fit for Royal Consumption

We may start to see an evolution in products that will be granted the Royal Warrant. HRH Kind Charles III and his heir, the Prince of Wales, have long been champions of sustainable initiatives in their shared pursuit of a greener future. Read this blog post from Emma Kirk (VP of Market Development) discussing the importance of the Royal Warrant.

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