RXBAR Case Study + myB Stats

 Predicting the Tradeoffs Behind Smarter Pack Redesigns In this case study, see how RXBAR evaluated a packaging refresh in an increasingly crowded protein bar  aisle. The updated design showed stronger conversion signals, with manageable tradeoffs in shelf navigation. The takeaway was clear: a simpler design can elevate RXBAR with the right balance of risk and reward. 

That kind of decision-making is what myBehaviorally is built to support. Since launch, more than 25,000 packs have been validated, helping teams move faster with greater confidence and precision.

Studio B & myB Predictive Eye-Tracking

Studio B brings together human insights, generative design, and the prediction power of myBehaviorally in one streamlined process. With capabilities like Predictive Eye Tracking, teams can understand what captures attention, what gets missed, and how design choices influence performance before going to market.

IIEX NA

We’ll be at IIEX NA in Washington, DC, April 29 to 30. Come meet our team, including speaker Ian Donahue, VP of Customer Success. And don’t miss our client speaker, Rosie Heinert, Sr. Manager, Consumer & Marketplace Insights at Nestlé Nutrition. Connect with us to talk about smarter packaging decisions, stronger design strategy, and what’s next.