Standing out on shelf starts with the right packaging. In this case study, explore how Pepsi partnered with Behaviorally to test and refine a new design for its zero-sugar flavor range. Using PackFlash®, the team identified a winning pack that improved navigation, boosted flavor appeal, and reinforced brand impact. See how packaging drove discovery and trial.
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unPACKED Is Now Available
Through real-world case studies and practical frameworks, unPACKED equips you to make smarter decisions and maximize your packaging’s potential.
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