myBehaviorally – Built to Predict Pack Design Effectiveness with Decision Precision
(New York City) Behaviorally, the global market leader in pack design testing and validation, today announces the launch of myBehaviorally, the industry’s first and only dedicated pack design intelligence platform. Built to empower design agencies and insights teams from the world’s largest brands to small and midsized enterprises, the platform delivers fast, cost-effective, scalable, and accurate predictions and diagnostics of pack effectiveness; helping users to own that most important moment in marketing both online and in-store: the purchase transaction.
“In a world where consumers make decisions in seconds, myBehaviorally delivers the proven, precision-driven insights brands need to design packaging that wins at the point of purchase,” said Alex Hunt, CEO of Behaviorally.
The platform includes direct access to Behaviorally’s proprietary PackPower Score™, an easy-to-understand, one-number metric to predict the sales impact of any packaging design. Combining decades of behavioral science with the industry’s most robust global packaging database, myBehaviorally unlocks predictive diagnostics based on a proven, proprietary behavioral model (Be Seen, Shoppable, Seductive, and Selected) and actionable KPIs directly at the client’s fingertips.
Key features of myBehaviorally include:
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Predicting sales impact of design changes with the PackPower Score™
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Benchmarking performance against the competition by uploading multiple pack designs
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Downloadable scorecards and reports to seamlessly share across teams and regions
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Leveraging guidance from Behaviorally’s packaging experts
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Decision Precision backed by the world’s largest first-party behavioral database for packaging
“This is more than a platform—it’s a transformation of how we will test packaging designs moving forward,” said Thibault Cousot, SVP, Head of Product at Behaviorally. “myBehaviorally gives every brand, regardless of size, the power to make smarter, faster design decisions at scale anytime, anywhere.”
myBehaviorally is now available globally. To learn more and to request a demo, visit https://www.behaviorally.com/mybehaviorally.
About Behaviorally: We are Behaviorally. We transport you to the moment of purchase transaction. We know exactly what your customers will decide. How they’ll react. What they’ll do. We’re data. We’re science. We guide you with Decision Precision intelligence.
More information about Behaviorally can be found at: http://www.behaviorally.com/
X fka Twitter: @behaviorallyinc
LinkedIn: https://www.linkedin.com/company/behaviorallyinc/
YouTube: https://www.youtube.com/@behaviorallyinc
For Media Inquiries: Janice Lai, Vice President, Marketing, Janice.Lai@behaviorally.com
