Introducing Insights from Behaviorally

PRS IN VIVO USA is Now BehaviorallyHere is our very first Behaviorally (Formerly PRS) newsletter where we bring you the latest insights and learnings. To subscribe so you get the latest trending industry news, event invites, podcast episodes and more straight to your inbox, scroll to the bottom and click, “Yes, Please!”


Introducing Behaviorally

On January 21, PRS IN VIVO USA rebranded as Behaviorally. We apply a digital-first, behavioral approach to help brands drive shopper growth. We Are Behaviorally

The Industry is Changing and So Are We

In GreenBook, CEO, Alex Hunt, unpacks the importance of digitization and the constant of behavioral science to navigate uncertain times.
The Behaviorally Promise


Stefan Barden Appointed to Board

We are pleased to announce that Stefan Barden has been appointed as Non-Exec Board Chair of Behaviorally’s Board of Directors.
Learn More About Stefan Barden


Behaviorally Launches Livestream Series

Every Friday, we will host a livestream. Episode 1 with Priscilla McKinney, CEO of Little Bird Marketing, available now. Next is Simon Chadwick, Founder of Cambiar, on “Why a Brand Strategy Matters.”
Watch the Livestream Episodes


Case Study: Cheetos Popcorn

Our ShopperLab™ research helped identify the new winning design to stand out at shelf. Outcome? A launch that exceeded 100% in sales projections.
Check Out the Case Study


Want to Help Your Brand Drive Shopper Growth? Contact Us


We are Behaviorally, The Transaction Experts

We Define and Diagnose consumer behaviors that create valuable transactions.

Contact Us