Thank you to all who joined us for the official virtual launch event of unPACKED: Predict Packaging That Sells, the new must-read by Alex Hunt and Matt Salem of Behaviorally.

The recording is now available, unveiling the industry secrets for creating value in the most important moment in marketing: the purchase decision.

Packed with real-world case studies, practical tools and frameworks, and decades of insight expertise, unPACKED empowers marketers, designers, and insights professionals with the knowledge to turn packaging into a competitive advantage. Get exclusive sneak peeks, hear directly from the authors, and discover how to predict packaging that sells. Order now on Amazon!

Recording Now Available!

Meet the Authors


Alex Hunt CEO	Matthew Salem SVP
As CEO of Behaviorally, Alex Hunt transformed the company into a market-leading data intelligence partner for the world’s leading brands. An in-demand speaker and thought leader, he is a Market Research Society Fellow and member of the Board of Directors of the Insights Association. A native of the UK, he lives in Connecticut with his wife, Pam, and daughter, Gabriella.	Matt Salem is a Senior Vice President at Behaviorally and has spent over 20 years researching how packaging influences shopper behavior. Known for turning insights into clear, actionable stories, Matt brings a natural, dynamic style to both public speaking engagements and everyday conversations. He’s a proud parent to Niessen and Nyla and resides in New Jersey.