Last week in Las Vegas, industry leaders, innovators, and packaging manufacturers came together at PACK EXPO 2025 to explore how technology, sustainability, and AI are transforming the packaging ecosystem. A consistent theme emerged across sessions and conversations: data is becoming the connective tissue of the entire packaging value chain.
1. Data Integration Across the Packaging Landscape
While Behaviorally focuses on how a pack performs on shelf and how to improve that performance, it is increasingly clear that companies now need to take a total-system view. From consumer insights to manufacturing processes and supply chain logistics, decisions are becoming interconnected.
AI and data analytics are accelerating this shift, helping brands, packaging producers, and machinery manufacturers align on shared performance goals earlier in development. Getting decisions right early has never been more critical amid rapid market change.
2. AI as the Connector Between Insights and Production
Many presentations showcased how AI can synthesize data from across the supply chain to enable faster, smarter decision-making. This mirrors the work we are doing with myBehaviorally, which leverages the world’s largest first-party behavioral packaging database to test designs with greater accuracy, faster results, and better value.
The conversations at PACK EXPO highlighted that the same predictive intelligence driving production efficiencies can also enhance consumer understanding, bringing design and manufacturing closer than ever.
3. Sustainability as a Shared Challenge
One of the clearest examples of this interdependence is sustainability. Consumers demand it, but supply chains cannot pivot overnight. Insights teams that can inform upstream decisions such as materials, sourcing, and design earlier in the process will be key to balancing consumer expectations with operational realities.
Achieving this balance requires data integration across every stakeholder: brands, suppliers, and manufacturers.
Final Thoughts
It was a pleasure connecting with so many industry leaders and partners at PACK EXPO to discuss how myBehaviorally leverages the world’s largest behavioral packaging database to test packs with greater accuracy, faster results, and better value.
Even in a show focused on machinery and production, it is clear that pack performance and consumer understanding are becoming central to the full packaging ecosystem. The future of packaging will be defined by collaboration, integration, and insight, linking what happens in the factory to what happens in the aisle.
Don’t let guesswork guide your packaging strategy. Learn more and request a myBehaviorally demo today.
THE AUTHOR
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Based in Chicago, Shane Schultz is a Business Development Manager at Behaviorally, bringing a background in marketing and sales and a passion for helping brands unlock growth through better packaging and brand strategy. He partners with clients across CPG, alcohol, and retail to uncover insights that drive stronger brand performance both on shelf and online. Deeply engaged in every stage of the packaging process, Shane is excited to bring myBehaviorally to market, a platform that delivers greater accuracy, faster results, and better value through AI-powered insights and the industry’s largest packaging database. Outside of work, Shane’s creativity extends to music and other artistic pursuits, reflecting his belief that great ideas are born where curiosity meets creativity.
