Case Study: Just Crack an Egg™


Kraft Heinz was exploring a new extension to their Just Crack an Egg portfolio to capitalize on a growing trend of shoppers seeking quick-preparation, on-the-go breakfast-time meal solutions.


Pack.AI™ identified opportunities to strengthen visual equities for the design brief. PackFlash® and Stories™ provided consumer feedback, in-shelf context, and validated sales potential of the new designs for improved shelf visibility.


Kraft Heinz successfully introduced four new Just Crack an Egg Omelet varieties to market in June 2021.


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Explore this and other case studies in 'The Power of Packaging to Drive Purchase Transactions,' our guide that provides data intelligence to the world’s leading brands to keep pace with the complex challenges presented by today’s physical and digital retail environments. Compiled over 50+ years of packaging tests, it now integrates insights from our cutting-edge, AI-powered product stack.

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