Behaviorally Speaking: From Scroll to Shelf: How Gen Z Chooses Brands

In this episode of Behaviorally Speaking, we sit down with Sarah Rydwin, Consumer Insights Specialist at Unilever, to unpack how Gen Z is redefining what “effective packaging” really means and how they recall their brands.

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Meet the Speakers

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Cody Fry
Insights Manager
Behaviorally

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Sarah Rydwin
Consumer  Insights Specialist - Innovations
Unilever

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