Behaviorally Announces Appointment of Stefan Barden as Non-Exec Board Chair

Adding Extensive Industry Experience to Drive Shopper Growth


(Teaneck, NJ) Behaviorally (Formerly PRS), a global behavioral insights consultancy, announces today that Stefan Barden has been appointed as non-exec Chair of the Company’s Board of Directors. The newly rebranded company applies a digital-first approach, a unique behavioral framework, and decades of expertise to define and diagnose factors that drive shopper growth.

As announced on January 21st, Behaviorally (formerly known as PRS IN VIVO USA), is backed by funds managed by Alcentra Ltd. as the Company’s new majority shareholder. With a long history as a market leader in behavioral research, particularly the area of packaging and shopper marketing, and decades long experience working with the world’s largest consumer brands, Behaviorally is uniquely positioned to help clients navigate the transforming retail landscape.

Stefan Barden has over 20 years of experience as General Manager, Managing Director and CEO of many large FMCG manufacturers, after graduating from McKinsey Management Consultancy and Unilever’s fast track management development program. His leadership roles included CEO of Northern Foods, CEO Heinz UK and Ireland, as well more recently, CEO of the internet retailer, Wiggle, which he took from £140m to £360m in sales in 3 years. Stefan now dedicates his support to several high growth businesses.

Behaviorally CEO, Alex Hunt commented: “We couldn’t be happier to have a leader of Stefan’s caliber accept the Board Chair position with Behaviorally. His extensive experience running companies that market consumer brands and offer digital retail services will contribute immeasurably to the growth strategy of Behaviorally as well as those of our clients.”

Mr. Barden commented: “In a retail world transformed by the global pandemic, Behaviorally’s vision and strategy is clear and future focused. This is a fantastically exciting opportunity to advise the Behaviorally Executive Leadership along their growth journey, as well as support the investment of funds managed by Alcentra, as the new majority shareholder.”

About Behaviorally:
We are Behaviorally (Formerly PRS). With decades of experience and category expertise in shopper research, we apply our unique behavioral framework and a digital-first approach to help global clients navigate the uncertainty of a changing retail environment.   We help brands make better shopper marketing decisions by defining and diagnosing the digital and physical behaviors that drive shopper growth.

For Media Inquiries: Janice Lai, VP of Marketing

We are Behaviorally, The Transaction Experts

We Define and Diagnose consumer behaviors that create valuable transactions.

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