What About the Power of Packaging in eCommerce?

Last year, we celebrated two major milestones (Behaviorally’s 50th anniversary and 1st anniversary post re-branding) with the launch of our e-book, “The Power of Packaging to Drive Shopper Growth”. The e-book compiled 50 years of learnings to provide our clients the guidance and best practices for making packaging effective on the physical and digital shelf.

Today, we’re pleased to announce a Revised Edition of “The Power of Packaging to Drive Shopper Growth” with an additional chapter: “What about eCommerce?” The chapter delves deeper into understanding how best to optimize visual assets for the digital shelf, answering key questions such as:

  • How do consumers find what they want to buy in eCommerce?

  • Why do images matter so much?

Lastly, the chapter provides 3 key principles for visual asset optimization for digital commerce and a case study where we helped a bath tissue brand obtain the same results as Amazon’s AB testing within minutes, not weeks. Read the new chapter now here.

Contact your local team to discuss how we can help you in 2023 and onward!



Ruben Nazario is the Vice President of Digital Shopper Innovation at Behaviorally’s technology division, eFluence™. He has over 12 years of experience in the insights industry and is a strategic, solutions-oriented leader with a creative problem-solving approach. He has been at the forefront developing innovations to gather in-depth consumer insights with a keen interest in e-commerce and omnichannel shopping journeys. Ruben has lived in Mexico City, New York City, and now currently resides in Atlanta. Connect with him on LinkedIn.

We are Behaviorally, The Transaction Experts

We Define and Diagnose consumer behaviors that create valuable transactions.

Contact Us